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General Concentration Degree Plan

Marketing Degree Plan Hispanic Concentration

Bachelor of Business Administration in Marketing with two concentrations available: general or Hispanic marketing
Total number of hours required (not including prerequisites) in major: 63 semester hours

Total number of advanced hours required in major: 42 semester hours

Required courses (not including prerequisites) in either concentration:
36-hour Common Core in Business

Specific courses for the General Marketing concentration:
BADM 3351 International Business
MGMT 4395 Business and Society
MKTG 3335 The Professional Sales Environment
MKTG 3345 Logistics
MKTG 3355 Promotion
MKTG 3365 Research Methods
MKTG 4375 Consumer Behavior
MKTG 4385 International Marketing
MKTG 4395 Marketing Management

Specific courses for the Hispanic Marketing concentration:
MGMT 4395 Business and Society
MKTG 4385 International Marketing
MKTG 3300 La Cultura: An Overview of Hispanic Marketing
MKTG 3305 El Mercado: An Ethnography of Culture and Latinos in the Market Place
MKTG 3310 La Campaña: Creating an Effective Hispanic Market Campaign
MKTG 4315 La Realidad: Marketing Effects on a People
MKTG 4320 En Vivo: Hispanic Marketing Internship
MKTG 4325 En Desarrollo: Research for the Community Research Project
MKTG 4330 En Prácticá: Executing Campaign for Community Research Project

Prerequisites to the required courses in the major:
CISS 1310 Current Concepts of Information and Computer Technology
ECON 2301 Principles of Economics I

Specific General Education courses required in this degree (not included in above categories):
MATH 1304 College Algebra
MATH 2303 Probability and Statistics

Computer literacy requirement fulfilled through one of the following:
CISS 1305 Beginning Concepts of Information and Computer Technology
CISS 1310 Current Concepts of Information and Computer Technology

Foreign language requirement, if any:
None

Other course requirements:
None

Prescribed sequence of courses, if any:
Recommended sequences may be obtained in the dean’s office or from the School of Business website

Acceptable minor fields:
None required