The bachelor’s degree in Mass Communication prepares students to face the dynamic and evolving media world. While not forgetting the basic fundamentals of media law, ethics and history, the program also is focused on the future, introducing new technology and discussing emerging trends on a continual basis. Students get hands-on experience, whether in classes, practicum or internships, in writing, print editing, video editing, videography, Web publishing and more.
This mixture of old and new media provides students with a strong foundation to enter the media marketplace or graduate programs.
Students have their choice of three tracks:
- Multimedia Journalism
- Public Relations
- Digital Film/TV Production
As students progress in the program, they benefit from one-on-one interaction with their instructors and are offered the opportunity to get practical experience by working with our award-winning student media, including the Lake Front newspaper, TV news studio (KLFN), and the online news site, www.lakefrontsa.com. Students who pursue the Digital Film/TV Production concentration also get a focus on directing and scriptwriting with courses also offered in film and television history, producing and production to provide a solid grounding in the theoretical, historical, business and technical aspects of the Film and Television industry. View Degree Plan.
Additionally, our students compete in national and state competitions each year and complete internships at such sites as local print publications, Web sites, public relations’ departments, television stations and radio stations. Students also have the opportunity to produce, write, direct, and screen their films in the annual spring 24th Street Film Festival.
The Mass Communication program also sponsors Lambda Pi Eta, a Honor Society that recognizes and rewards outstanding scholastic achievement in communication studies.
Antoinette Winstead, MFA
Mass Communications Department Chair
210-434-6711, ext. 2257
Our Lady of the Lake University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award bachelor's, master's and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Our Lady of the Lake University that fall under one of these areas: (1) to learn about the accreditation status of the institution, (2) to file a third-party comment at the time of the institution’s decennial review, or (3) to file a complaint against the institution for alleged non-compliance with a standard or requirement.