Our Lady of the Lake University offers a Bachelor of Business Administration (BBA) in Marketing that is designed to prepare students to enter and/or enhance their marketing knowledge so to become successful managers, designers, consultants and entrepreneurs in marketing, sales, advertising, and marketing research. The degree emphasizes international, global and interdisciplinary factors affecting successful marketing techniques, planning and campaigning.

The OLLU marketing program is an innovative, collaborative, global and 21st century oriented program that offers a curriculum that teaches students to be innovative, global, entrepreneurial, creative, problem-solving, free-thinking professionals who are effective communicators and can adapt to whatever economic, market, or technological changes come in the future.

According the U.S. Bureau of Labor Statistics, employment for marketing managers is expected to grow 41 percent from 2010 to 2020, and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.

View the degree plan and course descriptions for the BBA in Marketing in the Undergraduate Catalog.




Contact Us
Kathryn Winney
Assistant Professor of Accounting and Chair of the Department of Business
210-434-6711, ext. 2297
kmwinney@ollusa.edu

Our Lady of the Lake University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award bachelor's, master's and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Our Lady of the Lake University that fall under one of these areas: (1) to learn about the accreditation status of the institution, (2) to file a third-party comment at the time of the institution’s decennial review, or (3) to file a complaint against the institution for alleged non-compliance with a standard or requirement.



 







Where our graduates are...


© Copyright 2014, Our Lady of the Lake University, 411 S.W. 24th St., San Antonio, TX 78207 | Tele: 210-434-6711